Case Study: Ally Bank achieves a culturally resonant viral campaign with Catch+Release

Ally Bank licenses 18 clips in 14 days with Catch+Release

Ally Bank faced the challenge of creating a campaign to encourage Millennials to upgrade their banking experience by tapping into early 2010s nostalgia. Partnering with Catch+Release, the vendor's content licensing service was used to source authentic found content from that era to resonate with the target audience.

Catch+Release enabled the agency Anomaly to swiftly curate and license 18 high-quality nostalgic video clips. The resulting "Graduate Financially" campaign successfully engaged Millennials, enhanced Ally Bank's brand perception as a modern institution, and was rolled out across TV, digital, and social channels.

Ally Bank