Case Study: Tapad achieves global end-user performance visibility and faster issue resolution with Catchpoint Synthetic Monitoring

Tapad Harnesses Catchpoint Synthetic Monitoring to Ensure Optimal Performance for Brands, Agencies, and Marketers Around the World

Tapad, a digital identity resolution company that connects consumers across devices via the Tapad Graph™, needed better visibility into how its tags and endpoints affected partner and customer web‑page performance worldwide. Existing endpoint monitoring couldn’t show real end‑user browser behavior, and Tapad needed a scalable way to validate performance before release, meet SLAs, and quickly diagnose regional outliers.

Tapad adopted Catchpoint Synthetic Monitoring to run synthetic and browser‑based tests, automate test creation via APIs, and monitor pre‑ and post‑release performance and customer onboarding. The solution delivered granular, end‑user‑level insights (DNS, TLS, request stages), sped debugging of single events, reduced build costs versus an in‑house tool, and enabled automated onboarding and stronger SLA assurance for customers.

Tapad

Pawel Cejrowski

Senior Software Enginee