Case Study: BaishanCloud (CDN provider) validates and improves global CDN performance and shortens sales cycles with Catchpoint

Shortening the Sales Cycle and Closing Deals Faster

BaishanCloud is an independent CDN with 450+ global PoPs (300+ in China) serving 500+ customers. They needed a neutral, third‑party way to validate and demonstrate performance—especially into China where peering and infrastructure issues make accurate testing difficult—and to detect latency, peering problems, and root causes during the sales process and network expansion.

By using Catchpoint’s analytics and 600+ global test nodes across 80+ countries (50+ in mainland China), BaishanCloud runs synthetic before-and-after comparisons for prospects, detailed Waterfall analyses for engineers, and public reports to share findings. This integration into sales and network operations has shortened sales cycles, helped close deals, sped up troubleshooting and root-cause identification, and enabled safer onboarding of new ISPs and ongoing performance optimization.

BaishanCloud

Darshan Vinnakota

Director of Sales