Case Study: Uvinum adds scan-to-shop product discovery with Catchoom Image Recognition

Uvinum adds scan-to-shop feature to their website to guide wine shoppers—no app needed

Uvinum, a leading online wine marketplace, sought to enhance its mobile shopping experience by meeting the growing consumer demand for immediate product information and personalized recommendations. To bridge the offline-to-online gap, they partnered with vendor Catchoom to integrate a visual search feature that would allow users to scan wine bottles directly from their mobile browser without needing to download a separate app.

Catchoom implemented its Cloud Image Recognition service, powered by the CraftAR Javascript Library, into Uvinum's website. This solution provided a robust and accurate scanning tool with 98% accuracy, even in challenging conditions. The result was a seamless and informative experience for shoppers, who could now instantly access product pages, reviews, and tailored suggestions by simply taking a picture of a bottle, significantly boosting customer satisfaction and engagement for Uvinum.

Uvinum

Albert Garcia

CTO and Co-founder