Case Study: Winewoo helps consumers discover wine details on the go with Catchoom's image recognition software

The world of wine in the palm of your hand

Winewoo, created by Kasual Business, wanted to build a massive wine-label database covering 80% of the French wine market—more than 200,000 varieties—so customers could quickly access reliable wine information while on the go. To make this possible, the company turned to Catchoom’s Enterprise Image Recognition Software.

Using Catchoom’s image recognition technology, Winewoo enabled users to scan wine labels and instantly view tasting notes, grape variety, history, food pairings, prices, and social sharing options. The solution delivered 98% recognition accuracy, scaled to a large catalog, and helped Winewoo provide consumers with curated, manufacturer-supplied information at the point of purchase.

Winewoo