Case Study: Sake! helps English-speaking users understand sake with Catchoom's CraftAR image recognition

The App That Turns You Into A Sake! Expert

Mawson Management, the team behind the Sake! app, wanted to help UK sake drinkers overcome language barriers caused by Japanese-only Kanji labels. They needed a way for consumers to quickly understand bottle details, compare sake varieties, and make better purchase decisions without expensive packaging localization.

Catchoom provided its CraftAR image recognition technology to power the Sake! app, allowing users to scan a bottle and instantly receive English-language information on over 1,800 sake brands and varieties. Catchoom’s solution worked well even in low-light bar environments, delivered 98% recognition accuracy, and helped Mawson create a fast, reliable mobile tool expected to attract 50,000 to 100,000 Android downloads in its first year.

Sake!