Case Study: Plandent achieves easy mobile reordering with Catchoom image recognition

Providing dental professionals with easy ordering through image recognition

Plandent, Europe’s largest dental supplier, wanted to make mobile ordering easier for dental professionals and better monetize growing B2B mobile traffic. To solve this, the company worked with Catchoom and its CraftAR Cloud Image Recognition platform to build an app that could scan and recognize dental products for quick reordering.

Catchoom implemented image recognition through a Cordova plugin, helping Plandent and its developer Hesehus overcome technical challenges in an HTML5/Sencha-based app. The result was a fast, accurate, and reliable m-commerce experience that impressed field testers, integrated well with Plandent’s existing mobile commerce suite, and was expected to drive strong adoption, with Plandent projecting around 50% of customers to download the app by the end of 2016.

Plandent

Peter Lippert

Digital Projects Leader