Case Study: mymuesli creates a fun cross-channel shopping experience with Catchoom image recognition

Mymuesli App Creates Fun Cross-Channel Shopping Experience With A Product Scan Functionality

mymuesli, a German company that pioneered personalized muesli blends, sought to enhance its mobile shopping experience to make creating a custom mix more fun and immediate for its customers. They partnered with image recognition vendor Catchoom to integrate a scanning feature into their mobile app.

Catchoom's Image Recognition technology allowed app users to scan printed icons of ingredients from various surfaces, instantly adding them to a digital recipe for easy ordering. This solution created a gamified, omnichannel shopping experience from stores to print ads. Following implementation, mymuesli saw over 2,000 users download the app and engage with the feature prior to its official launch, with expectations of acquiring thousands of new customers and positively impacting sales.

mymuesli

Daniel Setzermann

Director of Marketing