Case Study: Migros improves product discovery and shopping guidance with Catchoom Cloud Image Recognition

Migros scans 500,000 products in a week with Catchoom

Migros, the largest supermarket chain in Switzerland, faced the challenge of helping shoppers who were unsure what to buy for cooking. They wanted to improve product discovery by providing recipe suggestions, complimentary product ideas, and nutritional information to create a unique customer experience. To address this, Migros partnered with vendor Catchoom.

Catchoom implemented its Cloud Image Recognition service into Migros's 'Discover' food scanner app. This solution allowed shoppers to scan over 10,000 packaged products, which then directed them to a database of 4,000 recipes, nutritional facts, and reviews. The campaign by Catchoom was highly successful, achieving a media reach of 5.2 million people and over 500,000 products scanned within the first week.

Migros