Case Study: Migros boosts grocery discovery and shopping engagement with Catchoom

Migros Adds Visual Discovery To Their App For Richer Shopping Experience

Migros, Switzerland's largest supermarket chain, sought to enrich its digital shopping experience by helping customers discover products and recipes. They partnered with vendor Catchoom to integrate visual discovery into their mobile app, addressing the challenge of connecting physical products with digital content to assist shoppers in making purchase decisions.

Catchoom implemented its Cloud Image Recognition SDK, allowing the Migros app to instantly recognize over 10,000 products through the smartphone's camera. This provided users with real-time product information, reviews, and recipes. The solution was highly successful, with 500,000 products scanned in the first week and a media reach of 5.2 million people, establishing a new, interactive way of shopping.

Migros