Case Study: ITT Enidine boosts sales conversations and product demos with Catchoom's MagicLens

ITT Enidine Uses Magic Lens to Showcase Their Products

ITT Enidine, a global manufacturer of highly engineered critical components and customized technology solutions, needed a more effective, platform-independent way to demonstrate how its products could be used. To support sales and marketing efforts, the company turned to Catchoom’s MagicLens application to replace traditional printed materials with a portable, mobile experience that could be used across iPads and other devices, especially at trade shows.

Catchoom implemented a 3D, interactive MagicLens app featuring product models, hotspots, and animations to explain product functionality and highlight key benefits. The solution expanded from an initial shock absorber and actuator project into seven additional models, becoming a core sales tool used by ITT Enidine’s internal sales team and distributor network. As a result, the app made it easier to start conversations with prospects, present customized content, and deliver a more modern, complete product overview.

ITT Enidine