Case Study: iQ Media makes TV searchable for advertisers with Catchoom Enterprise Image Recognition

iQ Media Uses Image Recognition in Searchable TV Platform for Advertisers

iQ Media needed a more efficient way to measure brand exposure in broadcast and cable TV, where existing tools could track logos in online media but not automate real-time analysis of TV content. To solve this, iQ Media worked with Catchoom and used Catchoom’s Enterprise Image Recognition solution as part of its searchable TV platform.

With Catchoom’s image recognition technology, iQ Media built a real-time platform that combines image recognition, logo detection, and spoken-word detection to monitor brand mentions and visual appearances across 22 million hours of TV content in 210 Designated Market Areas. The solution helped customers like Domino’s Pizza, NHL, and Google prove media ROI, optimize campaign spend, and gather competitor data, while integrating with existing CMS, billing, and marketing tools.

iQ Media

John. P. Derham

Founder & Strategic Head of Innovative Technologies