Catchoom
17 Case Studies
Case Study: Condé Nast Digital achieves interactive shopping experiences for Glamour readers with Catchoom Image Recognition
A Catchoom Case Study
G-Live App Turns Glamour Print Magazine Into Interactive Shopping Experience
Condé Nast Digital Spain wanted to create a more engaging experience for readers of Glamour magazine while helping advertisers better monetize print ads. The challenge was to connect static magazine pages with digital shopping and content in a way that felt seamless and stylish, without relying on QR codes. Catchoom provided its image recognition technology for the project.
Catchoom’s solution powered the G-Live app, which let readers scan marked magazine pages and instantly access matching products, promo videos, and brand web shops. The result was a “see it, scan it, buy it” experience that drove readers from print to online stores, added value for advertisers and publishers, and made it easier for consumers to shop the items they discovered.
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