Case Study: Prynt achieves interactive photo AR success with Catchoom

Catchoom helps Prynt turn Augmented Reality for print photos into a wild success

Prynt, a startup behind a smartphone case that doubles as a mini printer, wanted to bring a nostalgic instant-photo experience into the mobile era by making printed photos interactive with Augmented Reality. To power this vision, they partnered with Catchoom and used its Image Recognition and AR SDKs to connect physical prints with digital video content.

Catchoom’s solution allowed Prynt’s app to automatically record and link a 6-second video to each photo, then recognize printed images in under half a second and overlay the matching content in AR without QR codes or markers. The result was a highly engaging, personalized experience that helped Prynt become one of Kickstarter’s biggest successes, raising $1.6M and surpassing its $50,000 goal in just 30 minutes, while also increasing user stickiness for the app.

Prynt

David Zhang

CTO & Co-Founder