Case Study: Almirall improves patient information with Catchoom’s augmented reality solution

Almirall’s FOTOFarma app revolutionized patient information with augmented reality

Almirall, the Barcelona-based pharmaceutical company selling products in 70 countries, wanted to give patients more detailed product information without changing packaging or adding a QR code, both of which were constrained by strict regulatory requirements. To solve this, the company turned to Catchoom and its cloud-based Image Recognition SDK for a way to connect patients to digital content directly through the product pack.

Catchoom helped Almirall launch the FOTOFarma app, which lets patients scan a product package with their smartphone and instantly access patient advice, educational videos, instructions, a digital booklet, and other support tools. The solution improved access to information and helped patients better track the medicines they use, while also reinforcing Almirall’s commitment to innovation and patient support.

Almirall

Javier Granados Alcoceba

E-Marketing Manager