Case Study: Mercury delivers a world-class unified digital experience with Catch Design

Mercury increases website traffic 37% with Catch Design

Mercury, an energy utility company, faced the challenge of integrating the retail business of Trustpower under its own brand. They needed to create a unified, best-in-class digital experience for their combined customer base of over 500,000 within a tight one-year deadline. To achieve this, they partnered with vendor Catch Design for a comprehensive digital transformation project involving a new public website, self-service portal, and mobile app.

Catch Design implemented a human-centred, evidence-driven solution, which included creating a new information architecture and a mobile-first design system. They delivered a new omnichannel experience that consolidated services and introduced new features like a rewards program. The results were significant, including a 37% increase in website visitors, a 98% rise in rewards signups, over 217,000 new app downloads, and 441,000 in-app payments. The app became the #1 free utility app in its category, and Mercury credited Catch Design for providing a world-class platform for customer value.

Mercury