Case Study: Mercury boosts customer engagement and loyalty with Catch Design’s mobile app

Mercury drives 5 billion steps with Catch Design

Catch Design partnered with Mercury, a New Zealand energy retailer, to address the challenge of customer engagement in a highly competitive market. The client needed a mobile app that would do more than just basic utility functions; it had to bring their brand promise of making energy wonderful to life and create genuine reasons for customers to interact regularly.

The solution designed by Catch Design was a mobile app featuring a rewards platform where customers earned "Mercury Dollars" by completing challenges, such as walking step goals and referring friends. This created significant value exchange and engagement. The results were outstanding: the app became Mercury's fastest-growing channel, with customers recording over 5 billion steps. It achieved an exceptional Net Promoter Score (NPS) of 62 and significantly reduced customer churn.

Mercury