Case Study: IAMMI achieves daily resilience-building habits with Catch Design

Iammi builds five-minute daily resilience habits with Catch Design

Iammi, a health and wellness company, faced the global mental health crisis by seeking to create an accessible platform that builds resilience without requiring significant new behaviors from users. They partnered with Catch Design to research, design, and build a native iOS mobile app that transforms existing daily routines into a preventative mental health practice.

Catch Design developed the IAMMI app to integrate cognitive behavioral therapy principles into a user's skincare routine. The solution features "My Story" for setting intentions, "My Daily Practice" for listening to curated audio content during skincare, and "My Skin" for tracking progress. This approach leverages habit-stacking science to rewire the brain through repeated daily actions, empowering individuals to take control of their mental well-being. Catch Design delivered an innovative ecosystem that turns five minutes a day into a profound well-being practice.

Iammi