Case Study: Burger King boosts loyalty with Catch Design’s personalised Braze nurture programme

Burger King lifts loyalty campaign results up to 29% with Catch Design

Burger King New Zealand faced the challenge of standing out in a highly competitive fast-food market and turning occasional customers into loyal brand advocates. They appointed Catch Design to develop a sophisticated, personalized loyalty nurture programme using the Braze CRM platform to achieve this.

Catch Design implemented an omnichannel, automated engagement programme centered around Burger King's Royal Perks Rewards. The solution involved over 50 personalized email variants, app notifications, and in-app messages designed to guide customers through a data-driven journey. Early results were significant, with some micro-campaigns performing up to 29% better than control groups, demonstrating the programme's effectiveness in driving repeat business.

Burger King