Case Study: AA Smartfuel creates a more engaging loyalty website with Catch Design

AA Smartfuel helps close to 1 million Kiwis save at the pump with Catch Design

AA Smartfuel, New Zealand's largest fuel discount loyalty program, needed a modern CMS that its internal teams could easily use to better showcase its brand and proposition. They partnered with Catch Design to build a new website on a headless architecture to meet this challenge.

Catch Design implemented Storyblok's headless CMS, which integrated quickly with AA Smartfuel's legacy back end and provided an intuitive Visual Editor for the content team. The solution focused the design on the brand ambassador, Smarty Pants, and created a member-centric site architecture with tools like a value calculator. This resulted in a bright, engaging digital experience that brought the brand's fun and positivity to life for its users.

AA Smartfuel