Case Study: AA Smartfuel boosts app engagement with Catch Design’s personalised Year in Review campaign

AA Smartfuel boosts app sessions to 45.7k in a day with Catch Design

AA Smartfuel, one of New Zealand's largest loyalty programmes, wanted to celebrate its members' annual fuel savings to drive engagement. The challenge, set by their GM of Marketing and Partnerships, was to create a fun and personalized way for customers to discover their yearly value, reward active members, and re-engage dormant users amidst a high cost of living. They partnered with vendor Catch Design to leverage the Braze customer engagement platform for this initiative.

Catch Design created a highly personalized "Year in Review" experience within the AA Smartfuel mobile app, taking users on a data-driven road trip through their annual activity. The solution utilized Braze for real-time data retrieval and personalized messaging across email, push notifications, and in-app channels. The campaign was a major success, resulting in 45.7k app sessions in a single day, a 15.4% increase in monthly active users, and 115.9% more new app users, proving the effectiveness of the modernized classic concept.

AA Smartfuel