Case Study: AA Smartfuel boosts app engagement and ratings with Catch Design

AA Smartfuel boosts app ratings from 2.9 to 4.6 with Catch Design

AA Smartfuel, a major loyalty programme in New Zealand, faced the challenge of low adoption of its mobile app despite its proven effectiveness in driving higher customer engagement and spend. Their app had a poor 2.9-star rating, and most member interactions still occurred via a physical card. The vendor, Catch Design, was tasked with optimizing the mobile app experience to make it the preferred channel for its 850,000 monthly members.

Catch Design conducted a heuristic evaluation and user testing to identify key pain points. They first implemented fundamental improvements to onboarding, password management, and the digital barcode's accessibility. This was followed by more complex features like new redemption options and a personalized Year-in-Review experience. As a result, the app's store rating dramatically increased to 4.6 stars, new app users grew by 115% during a campaign, and monthly active users increased by 15.4%. Catch Design successfully helped drive mass digital adoption for AA Smartfuel.

AA Smartfuel