Case Study: InSinkErator boosts plumber brand awareness with Catch-22 Creative

InSinkErator reaches 8.4 million impressions with Catch-22 Creative

InSinkErator, a recognized name in the plumbing industry, wanted to refresh its brand and excite younger plumbers about its products and services. They turned to Catch-22 Creative to design, produce, and implement a nationwide brand awareness campaign with the goal of raising top-of-mind awareness and establishing a direct line of communication with these professionals.

Catch-22 Creative executed a 9-month campaign using a strategic media mix that included display ads, social media, YouTube, and radio ads on Spotify. Through extensive A/B testing and placement adjustments, the campaign dramatically exceeded its goals, generating over 8.4 million impressions and a 0.28% click-through rate that drove nearly 23,000 landing page visits, which was three times the initial target.

InSinkErator®