Case Study: InSinkErator achieves 87% course completion with Catch-22 Creative’s interactive BOOST™ training

InSinkErator boosts training to 87% completion in 3 months with Catch-22 Creative

InSinkErator, the world's leading brand of garbage disposals, faced a challenge in reaching the over 20% of U.S. households on septic systems due to a common myth that disposals were incompatible. To support the launch of its new BOOST™ Injection System with Septic Guard, the company worked with vendor Catch-22 Creative to develop an online training solution.

Catch-22 Creative created a brief, animated, and interactive online training to demonstrate the new product. They promoted the course through targeted HTML emails and a digital newsletter ad, resulting in a high course completion rate of 87% with over 400 enrollments. The training was highly praised by participants for being informative and providing effective selling points, with one noting it would enable them to sell many more disposals.

InSinkErator®