Case Study: Broan boosts product knowledge and sales confidence with Catch-22 Creative's online product training

Broan achieves 94% course completion with Catch-22 Creative

Broan, a global leader in home ventilation products, enlisted Catch-22 Creative to develop an online training course for its new line of DC-powered bathroom fans. The challenge was to create a program that would make these new products a top priority for salespeople by educating them on both the specific fan models and the unfamiliar DC motor technology behind them.

Catch-22 Creative developed a short, interactive, and animated online course to educate salespeople on the product's features, installation, and target customers. The solution was highly effective, achieving a 94% average completion rate among all enrollees and receiving rave reviews for its clarity and effectiveness. This training provided by Catch-22 Creative equipped the sales force with greater product knowledge and confidence, which translates into increased customer trust and sales for Broan.

Broan