Case Study: Montgomery County Auditor improves public awareness and reduces call volume with Catapult Creative

Montgomery County Auditor boosts awareness with Catapult Creative, generating 2 million impressions and 30,000 clicks

The Montgomery County Auditor's Office, led by Karl Keith, faced the challenge of communicating complex and sensitive property tax and valuation changes to its residents. With rising property values causing concern, the office needed a strategic and visual overhaul to improve public communication and shift focus to economic recovery. They engaged the Dayton marketing agency Catapult Creative for a rebranding and marketing initiative.

Catapult Creative designed a new logo, developed the "Back On Track" tagline, and executed a multi-channel campaign that included animated videos and targeted social media ads. The strategy focused on clarity and transparency, equipping the public with accurate information. This campaign generated over 2 million impressions and 30,000 clicks to the Auditor's website, reducing inbound call volume by 40% and significantly increasing public engagement and operational efficiency for the vendor's client.

Montgomery County Auditor