Case Study: Lewisburg Haunted Cave boosts revenue 10% with Catapult Creative

Lewisburg Haunted Cave boosts revenue 10% with Catapult Creative

Lewisburg Haunted Cave, a major seasonal haunted attraction in Ohio, faced the challenge of driving ticket and merchandise sales within an intense five-week window, while also contending with weather disruptions and competition. They partnered with the vendor Catapult Creative for digital marketing services to create a fast-moving and flexible regional strategy to increase visibility and conversions during the critical sales period.

Catapult Creative implemented a multi-channel digital marketing solution that included strategic website enhancements, refreshed ad creative, and targeted outreach through Google Ads, YouTube, TikTok, Facebook, and Instagram. This approach by Catapult Creative successfully drove a 10% increase in total revenue year-over-year, with standout metrics including a 13% click-through rate on search ads and a 40% interaction rate on YouTube ads.

Lewisburg Haunted Cave