Case Study: Dentsu Aegis Network achieves 68% average reduction in manual effort (up to 95%) with Catalytic

Dentsu Aegis Network Takes Efficiency to aa New Level With Catalytic

Dentsu Aegis Network, a global media and digital marketing communications company, faced repetitive, time-consuming mid-office media activation and actualization work that relied on heavy manual data transformation, extensive stakeholder back-and-forth, and whole teams to confirm media spend. Dentsu’s Automation Center of Expertise partnered with Catalytic to evaluate and accelerate automation of these processes.

Catalytic deployed its AI-driven intelligent automation to automate most manual steps—pulling and organizing reports, automating validation emails, consolidating feedback, and updating systems—delivering an initial solution in two weeks and rolling it out across 30+ teams. The Catalytic solution reduced manual effort by an average of 68% (up to 95% in some cases), improved accuracy, consistency, compliance and speed, enabled real-time status checks, and produced significant overhead savings.

Dentsu Aegis Network

Max Cheprasov

Chief Automation Officer