Case Study: Goodway Group cuts ramp-up time and boosts talent conversion with Catalyte

Catalyte apprentices cut ramp up time by 4-6 months compared to similar hires

Goodway Group, an advertising firm, needed an efficient and cost-effective partner to help them source quality entry-level talent for their programmatic media buying department, as their traditional recruiting methods were yielding a homogeneous workforce with standard turnover rates. They engaged with Catalyte to address this challenge.

Catalyte provided a new pipeline of qualified talent using its AI-based screening and apprenticeship program. The solution delivered candidates who were not only technically skilled but also a strong fit for the agency's culture, leading to a 100% conversion rate of apprentices to full-time employees. Catalyte apprentices cut their ramp-up time by four to six months compared to other hires, allowing them to become billable resources faster and creating a positive economic impact for Goodway. The partnership has since expanded to provide talent to Goodway's partner agencies.

Goodway Group

Dan Nichol

Director, Media Solutions