Case Study: Tonic Weight Loss Surgery achieves 58% more paid social enquiries with Catalyst

Tonic Weight Loss Surgery boosts paid social enquiries by 58% with Catalyst

Tonic Weight Loss Surgery, a UK-based premium weight loss solution provider, was not seeing value from its previous marketing agency. Mistakes were being made, and they were not generating leads at the desired rate. Their paid search budget was underperforming, and their website's user journey and on-page SEO needed improvement. The Tonic team was also spending too much time on marketing instead of patient care, so they sought a new partner, Catalyst Marketing, to take control.

Catalyst implemented a full marketing refresh, beginning with a comprehensive Growth Audit. In the short term, they fully optimized Tonic's paid search, including PPC and social ads, to target the right keywords and markets. Long-term, they refined Tonic's messaging and built a new website. Catalyst also integrated Tonic's Salesforce with HubSpot Marketing Hub Pro. The results were significant: a 58% increase in paid social enquiries, a 49% increase in PPC enquiries, a 10% decrease in cost per conversion, and a 12% increase in website conversion rate. This strategy freed the Tonic team to focus on patient care while generating higher-quality leads.

Tonic Weight Loss Surgery