Case Study: Procure Education builds a credible lead-generating brand with Catalyst

Procure Education builds a lead-generating brand with Catalyst, driving 100% of qualified leads from SEO

The customer, Procure Education, is a startup founded by Sebastian Godwin aiming to create a fair and transparent procurement system for schools. Their challenge was a complete lack of brand identity, website, or marketing strategy to launch with and articulate their disruptive value proposition in a difficult market. The vendor, Catalyst Marketing Agency, was brought in to develop a compelling brand and narrative from the ground up.

Catalyst built Procure Education's brand identity and a lead-generating website from scratch, supported by a multi-channel marketing strategy including PR, email, social media, content, paid media, and SEO. This data-driven approach was continuously optimized, resulting in significant new business generated within the first year, a high SQL conversion rate, and email open rates that are 9% higher than the B2B average.

Procure Education