Case Study: Leukaemia Care achieves record 7 million reach with Catalyst's multi-channel campaign

Leukaemia Care reaches 7 million with Catalyst

Leukaemia Care, a UK charity supporting those affected by leukaemia, faced the challenge of dangerously low public awareness of the disease's symptoms. Partnering with Catalyst Marketing Agency, their goal was to educate the public and encourage earlier action to combat delayed diagnoses.

Catalyst implemented a multi-channel communications strategy for the Spot Leukaemia campaign, utilizing digital billboards, media relations, a symptom video, social media, and digital advertising. This approach reached a record 7 million people through media coverage and 18 million via billboards, while also driving a 148% increase in website visits and a 237% rise in relevant search terms for Leukaemia Care.

Leukaemia Care