Case Study: Leukaemia Care achieves stronger growth and more impactful fundraising with Catalyst

Leukaemia Care boosts Facebook reach 20.3% with Catalyst

Leukaemia Care, a UK-based national charity, faced the challenge of an outdated brand that felt cold and corporate, failing to reflect their core value of caring. This misalignment hindered their fundraising and awareness efforts. Their marketing performance also needed improvement, with underperforming ads and a high cost per click. They partnered with Catalyst Marketing Agency to address these brand and performance issues.

Catalyst implemented a comprehensive solution, modernizing the charity's logo, colour palette, and tone of voice to be more empathetic. They rebuilt the PPC structure and introduced a story-led social content plan. The results were significant, including a 40.7% reduction in cost per click, a 10.5% increase in clicks, a 1,136% increase in content shares, and substantial growth in their social media audience and reach. Catalyst provided Leukaemia Care with a clearer, more confident brand designed to support long-term growth.

Leukaemia Care