Case Study: Jones & Co builds a sustainable inbound lead engine with Catalyst

Jones & Co turns zero web leads into regular inbound leads with Catalyst

Jones & Co, a provider of business finance, sought to grow sustainably by attracting high-quality inbound leads rather than wasting resources on unsuitable prospects. They needed a scalable marketing engine to modernize their brand, build a stronger pipeline, and nurture prospects, which led them to partner with Catalyst marketing agency.

Catalyst implemented a two-phase solution, beginning with a brand overhaul and a new conversion-focused website. They then built a sustainable lead generation engine using SEO, content creation, organic social media, and HubSpot for CRM support. The results were transformative, taking the business from generating zero website leads to creating a consistent inbound lead flow, with specific metrics including substantial growth in organic sessions and lead conversion rate.

Jones & Co