Case Study: FreshGround boosts SEO leads and PPC conversions with Catalyst

FreshGround boosts PPC conversions by 37% with Catalyst

FreshGround, a UK-based provider of barista-style coffee to workplaces, needed to improve the quality of its SEO leads and scale its successful PPC efforts to meet its business growth goals. They partnered with Catalyst, an SEO and PPC agency, to act as their outsourced search division and address these challenges.

Catalyst implemented a cohesive SEO and PPC strategy. For PPC, they optimized existing campaigns, using Google's AI and Smart Bidding in a Performance Max campaign to increase efficiency. For SEO, they built out key service pages with detailed content and employed conversion rate optimization to improve lead quality. As a result, Catalyst delivered a 37% uplift in PPC conversions alongside a 36% decrease in cost per acquisition, while also exceeding SEO KPIs by over 60%.

FreshGround