Case Study: FreshGround grows organic enquiries and AI search visibility with Catalyst

FreshGround AI Search Case Study

FreshGround, a provider of barista-style coffee to UK workplaces, faced the challenge of adapting its SEO strategy to the rise of AI search engines like Gemini and ChatGPT. Their goal was to protect existing organic search performance while ensuring they appeared in AI-generated answers, as being absent from these new research channels could be catastrophic for their business. They partnered with Catalyst Marketing Agency to evolve their search approach.

Catalyst implemented a solution that built upon FreshGround's strong SEO foundations. They optimized keyword research for how people phrase questions to an AI and integrated generative engine optimization (GEO) and answer engine optimization (AEO) strategies to shape content for machines to understand and cite. As a result, Catalyst helped FreshGround achieve a nearly threefold year-on-year increase in organic enquiries and a 56% rise in marketing-qualified leads, while also successfully establishing their presence in AI search answers.

FreshGround