Case Study: Civica strengthens sales conversion and brand consistency with Catalyst Sales Enablement

Civica creates 100+ sales assets with Catalyst

Civica, a global leader in public sector software, faced a challenge with inconsistent and underutilized sales collateral that made it difficult for their sales teams to convey the right messages. They needed a trusted partner to create new sales enablement content that would resonate with both their salespeople and prospects to increase conversion rates. They engaged Catalyst, a marketing agency, to handle the writing and design.

Catalyst implemented a comprehensive solution, consulting with internal stakeholders to build a deep understanding of the products before producing a wide range of assets including brochures, presentations, and playbooks. The result was the creation of over 100 individual assets used across nine departments, fully equipping the sales team. This established complete brand consistency and provided structured collateral designed to support conversion and reduce friction in the sales process.

Civica