Case Study: Bureau Veritas improves traffic, conversions, and CTR with Catalyst

Bureau Veritas boosts click-through rate by 410% with Catalyst

Bureau Veritas, a world leader in testing, inspection, and certification services, faced a significant decline in its PPC performance and a strained relationship with its previous agency. With an overstretched in-house marketing team lacking dedicated SEO and PPC specialists, they sought a new agency partnership to meet their ambitious growth targets and complex needs. They enlisted Catalyst Marketing Agency to manage their pay-per-click and search engine optimisation efforts.

Catalyst fully managed the SEO and PPC strategy, taking responsibility for the entire PPC budget and splitting spend optimally across service offerings. For SEO, they conducted extensive work including site review, keyword research, and technical fixes. The results were dramatic: a 410% boost in click-through rate and a 190% improvement in conversion rate for PPC, plus a 30% increase in overall site traffic from SEO. Catalyst provided the expertise to reverse the decline and deliver sustained, measurable growth as a strategic partner.

Bureau Veritas