Case Study: Absolute Group strengthens its brand and boosts digital performance with Catalyst

Absolute Group boosts Microsoft Ads conversions by 154% with Catalyst

Absolute Group, a facilities management powerhouse consisting of Absolute Personnel, Absolute Cleaning, and Absolute Security, faced a challenge with disparate branding and underperforming digital marketing. Their websites were not delivering, and their businesses felt completely siloed, preventing clients from realizing the brands were connected. They engaged Catalyst Marketing Agency to act as a complete marketing solution.

Catalyst performed a comprehensive rebrand and built three new, interlinked websites. Their solution included a complete content marketing strategy, pay-per-click campaigns, and search engine optimization. The results were significant, including a 154% increase in Microsoft Ads conversions, a 223% increase in keywords ranked for on Google, and a 40% increase in site visits per month, creating a cohesive digital ecosystem for long-term growth.

Absolute Group