Case Study: The Residence Club at PGA WEST boosts leads with Catalyst Marketing

The Residence Club at PGA WEST boosts leads with Catalyst Marketing’s 3-month campaign and 29 form submissions

The Residence Club at PGA WEST, a fractional home ownership program, engaged Catalyst Marketing to create a strategic marketing plan aimed at generating leads for their vacation homes. The challenge was to target a distinct demographic effectively throughout their buying journey.

Catalyst implemented a three-month campaign utilizing paid search, cross-network Performance Max campaigns, and organic search. This strategy significantly boosted engagement and conversions. Results included 29 forms submitted and 63 phone clicks from paid efforts, with an average CTR of 7.13% and a cost per conversion of $76.17, both outperforming industry benchmarks. Catalyst successfully enhanced the client's acquisitions and online presence.

The Residence Club at PGA WEST