Case Study: Linwood GMC doubles vehicles moved with Catalyst IQ

Linwood doubles vehicles moved and cuts days on lot 51% with Catalyst IQ

Linwood GMC, a dealership in the competitive rural market of Mayfield, Kentucky, was struggling to move inventory against both local and out-of-town competitors. Their previous digital marketing efforts were not delivering the needed results, and they sought a new automotive digital marketing partner that would prioritize their business. They turned to the vendor Catalyst IQ for a solution powered by its MarketAI service.

Catalyst IQ implemented a full-funnel digital advertising program using MarketAI data for precision targeting across paid social media and Google Vehicle Ads. This strategy doubled the number of vehicles moved by 102% and cut days on lot by 51%. The vendor's Engage product was also added, capturing 80 verified leads and driving significant website re-engagement.

Linwood