Case Study: Genesis of Charlotte achieves #1 district sales and 135% faster inventory with Catalyst IQ

Genesis of Charlotte boosts turn rate 135% with Catalyst IQ

Genesis of Charlotte, a car dealership, faced challenges with uneven visibility across marketing channels, increasing local competition, and the need to accelerate vehicle sales to match modern buyer behavior. They partnered with Catalyst IQ to modernize their marketing, leveraging the vendor's MarketAI service for its real-time market, demand, pricing, and inventory insights.

Catalyst IQ implemented a full-funnel digital strategy that included paid search, shopping ads, social media, and geo-targeted conquesting, all optimized using MarketAI data. The results were significant: the dealership became the #1 Genesis seller in its district and the #1 GV80 volume dealer in the U.S. for August 2025. Measurable impacts included a 135% increase in inventory turn rate, a 52.5% increase in vehicles moved, and a 74.7% reduction in average days on lot.

Genesis of Charlotte