Case Study: Continental Toyota achieves 22% more total leads with Catalyst IQ

Continental Toyota increases website leads by 22% with Catalyst IQ

Continental Toyota, a dealership based in Hodgkins, IL, was struggling to convert its substantial website traffic into leads. Their previous website provider offered insufficient support, and the on-site experience was causing shoppers to drop off before submitting forms or making calls. To address this, they partnered with the vendor Catalyst IQ for a website optimization and proactive support service.

Catalyst IQ implemented a new responsive website designed to convert shoppers, featuring instant-load vehicle pages, enhanced search, and a mobile-first design. They also provided dedicated support and strategic inventory guidance using their MarketAI® engine. As a result, Continental Toyota saw a 51% increase in form submissions and a 22% increase in total leads within the first two months after partnering with Catalyst IQ.

Continental Toyota