Case Study: Carhartt Archives preserves its brand legacy and inspires new products with CatalogIt

Documenting Carhartt’s rich history: Using a brand archive to preserve the company’s story and inspire new products

Carhartt Archives, the historical repository for the renowned workwear brand, faced the challenge of organizing its vast collection of clothing and brand materials that spanned over a century. Prior to implementing CatalogIt's Collections Management System (CMS), their archivist relied on disparate spreadsheets and shared documents, which lacked a centralized and comprehensive approach to cataloging.

By adopting CatalogIt, Carhartt Archives centralized its collection metadata, enabling efficient searches, mobile access, and the creation of exhibits. This solution empowered the archive to directly inspire new product design through collaborative brainstorming sessions with the design team. Furthermore, CatalogIt helped Carhartt strengthen its corporate identity by providing readily accessible archival material to back up brand claims and introduce new employees to the company's rich heritage.

Carhartt Archives

Dave Moore

Archive and Digital Asset Manager