Case Study: Leading Multinational Food and Beverages Company achieves $11M in savings with Catalant Technologies

How a Top 3 CPG Company Optimized Trade Marketing & Advertising Spend Using Catalant’s Expert Marketplace

Leading Multinational Food and Beverages Company, a top-three global CPG player, needed to improve ROI on trade marketing and agency spend across its $6B AMENA business. Facing intense competition, regional profitability pressure, and a need to move quickly, the company partnered with Catalant Technologies to find niche talent that could help execute its cost-savings plan.

Catalant Technologies used its expert marketplace to identify, hire, and onboard two experienced project managers in less than a month—one in Shanghai and one in Dubai—to lead trade marketing and marketing/advertising optimization work. The experts helped standardize POS materials, optimize supplier and agency negotiations, and improve staffing and software usage, with the engagement on track to deliver an estimated $11M in savings over 12 months for a total project cost of $400K.