Case Study: Global Consumer Goods Company launches 20 SKUs with Catalant Technologies

How a Global Consumer Goods Company Launched 20 SKUs Using Catalant’s Expert Marketplace

A global consumer goods company needed to reignite its hair care business in Europe and launch 20 new SKUs, but its lean team lacked the cross-functional capacity and specialized expertise to execute the plan. The company turned to Catalant Technologies and its Expert Marketplace to find on-demand talent that could manage the complexity of new product launches across marketing, sales, supply chain, and external partners.

Catalant Technologies quickly connected the customer with an experienced expert who served as a centralized project lead for the launch program. Over a 6-month engagement costing $100,000, the expert managed daily deliverables, stakeholder coordination, and third-party manufacturers and R&D vendors, helping the team move faster, avoid weeks of hiring delays, and successfully complete a high-profile set of launches with improved agility and speed.