Case Study: Fortune 500 Beverage and Brewing Company builds a high-growth venture arm with Catalant Technologies

How a Fortune 500 CPG Company Bolstered its Venture Arm Using Catalant’s Expert Marketplace

A Fortune 500 beverage and brewing company partnered with **Catalant Technologies** to strengthen its new venture arm and stay competitive in a market shaped by changing consumer preferences. As internal innovation options and acquisitions became less effective, the company needed a faster, more flexible way to access niche expertise for venture-building work such as market research, due diligence, and portfolio support.

Using **Catalant Technologies’ expert marketplace**, the company built a lean but scalable hybrid team of internal and external talent. Within six months, the venture team grew from 5 to 80 people across six groups, helping the company assemble specialist capabilities in brand, retail, e-commerce, and product. The effort supported ongoing investment activity, contributing to 43 private market acquisitions and investments since 2013.