Case Study: CPG Company develops a go-to-market strategy for a new play food set with Catalant Technologies

How a CPG Company’s Venture Arm Developed their Go-to-Market Strategy for a Play Food Set using Catalant’s Expert Marketplace

Catalant Technologies worked with a CPG Company whose venture arm was looking to revive growth by launching a “play food set” version of a legacy gelatin dessert brand in the toy category. The lean marketing and sales team needed help defining a go-to-market strategy across new retail channels, including brick-and-mortar mass retailers and Amazon, but lacked the bandwidth and specialized expertise to do it quickly.

Using Catalant Technologies’ Expert Marketplace, the customer brought in an experienced retail and CPG strategist to develop the full go-to-market plan in just two weeks. Catalant Technologies delivered a strategic analysis covering buyer story, retailer relevance, launch timing, support, and e-commerce strategy for a cost of $20,000, giving the team a clear roadmap and freeing them to focus on implementation.