Case Study: Fortune 100 Retailer and Consumer Health Company Accelerates New Product Launch with Catalant Technologies

How a Catalant Expert Prepared for the a New Product Launch for a Consumer Health Company

Catalant Technologies helped a Fortune 100 Retailer and Consumer Health Company prepare for the launch of a new program offering at a critical time. The Strategy team needed a product brand strategy consultant with deep retail marketing, brand strategy, and product launch expertise, but struggled to quickly find the right talent for its remote location and fast-moving business needs.

Using the Catalant platform, Catalant Technologies quickly identified and onboarded a seasoned expert, Leslie R., to lead the new product launch brand strategy work. The engagement covered market opportunity assessment, product positioning, focus groups, quantitative research, and go-to-market strategy, and was completed in 10 weeks. The client filled specialized talent gaps, gained needed agility, and reduced costs versus a traditional consulting project, with recruitment and integration completed in just 20 days.