Case Study: Fortune 500 CPG Company explores craft beer market opportunities with Catalant Technologies

How a Beverages & Spirits Company Explored a New Craft Beer Opportunity Using Catalant’s Expert Marketplace

A Fortune 500 CPG Company’s Innovation Team needed to quickly evaluate an expansion into the emerging craft beer market across multiple geographies, including the US, Canada, and Mexico. Lacking the internal capacity and niche industry expertise to assess market size, consumer preferences, and potential acquisition targets, they turned to Catalant Technologies and its Expert Marketplace for support.

Catalant Technologies connected the client with an expert who conducted market trend analysis, consumer and manufacturer interviews, operations analysis, performance benchmarking, and target due diligence, starting with Canada’s craft beer market. In just three weeks, the team developed consumer personas and a market-entry recommendation, enabling a fast go/no-go decision and leading the client to replicate the engagement for other geographies through Catalant Technologies.